Why we want to make a change

Knowing that the current western economic system is solely focussed on financial profit, Ulrika offers a way of creating a transition between doing ‘things the old way’ and working towards adapting to doing them a new way, starting on a micro level.

The bridge for this transition lies in regionomy: a proven methodology in which you find worth and profit through connecting regionally. It is through the close solidarity of companies, organisations and citizens that the earning power and the yield not only belongs to the enterprising individual, but to the vital, local society. 

As Richard Branson so eloquently says “screw business as usual”. If you want to flourish in today’s market, a new business model has to be applied where pure financial profit is not the main objective.

‘Living on Purpose’ at Ulrika

Ulrika is a training and (hands-on) learning center for personal growth with a holistic view on living in harmony socially, ecologically and economically in one’s region. It is a spawning ground for ‘living on purpose’.


To accelerate the advent of regionomy by creating mass awareness and providing an accessible-to-all scalable blueprint on how to realize optimizing your region’s wealth socially, ecologically and economically.

Located in Asturias, Spain on 10 hectares of land, these are the pilars upon which we build:

    • Growing with the power of connection.
    • Building the bridge between improving & cultivating the natural balance in nature and the humans who can live from the abundance.
    • Adopting a lifestyle and philosophy on living that supports a long and fulfilling life.


When you choose to live in solidarity with one another, you cultivate intellectual and spiritual growth. This to achieve releasing the best version of yourself. Only then are you able to make the world a better place.

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